Gwinnett Building Babies' Brains
Brand Development
Crafted custom branding that brings a playful yet polished vibe filled with fun and sophistication.
Client Type:
Children's Brand
Our Role:
- Brand Design
- Logo Design
- Brand Standards
We created a custom children’s brand that’s delightful, striking the perfect balance between playful and polished. From a vibrant, kid-friendly logo to comprehensive brand standards, we designed assets that connect with parents while celebrating childhood fun. The brand supports the client’s mission to raise awareness about early childhood development in Gwinnett, making it easy for families to feel engaged, informed and excited about their little one’s journey to Kindergarten readiness.
The branding is visually pleasing for parents, but still engaging for children. Custom illustrations bring a playful, youthful nature to the brand.
We developed sub-branding for the organization’s programs to help them stand on their own while still drawing a strong visual connection to the parent brand.
We chose a Sans Serif font that is legible across many languages, allowing us to create materials to support Gwinnett’s diverse population of parents and families.
