Pigtails & Crewcuts
2024 Franchise Conference
Playful event branding for a children’s franchise
Client Type:
Childrens' Brand
Our Role:
- Event Branding
- Event Photography & Video
Pigtails & Crewcuts gathers every 18 months for its franchise-wide conference. It’s another opportunity to let the brand shine as franchisees and salon managers gather for a few days of updates, learning and plenty of fun. For the 2024 Conference in San Antonio, Texas, we worked with the franchise leadership team to develop event branding that blended the playful elements of the Pigtails & Crewcuts brand with colors, patterns, and textures inspired by the Southwest. The event branding was applied through the conference signage, presentation decks, name tags, and more, bringing a fun and festive look to the already playful Pigtails & Crewcuts brand. We also created a digital agenda easily accessible to attendees via a QR code on their name badges and easy for us to update for last-minute schedule changes.
Developed a complete sub-brand (logo, illustrations, textures) based on the event’s location and theme. Additional items included name tags, presentation decks, and a time capsule for gathering notes.
Branded signage throughout the event.
A digital conference agenda that can be accessed through a QR code on the name tag.
Branded presentation deck.
Fun Conference Survival Kit with goodies for attendees.