Aurora Theatre asked us to rebrand two of its educational programs, Aurora Academy and Aurora Family Series, to make them feel more cohesive with the theatre’s overall branding and its various programs. We used the key messaging already in place to inspire each brand’s new look. The new logos align with the other educational programs to help create a consistent look across the board, while a vibrant new color palette and custom illustrations add extra energy to the brand.

Once the branding updates were in place, we created additional supporting elements for each brand and set each brand kit up in Canva, enabling the client’s team to create on-brand program materials with ease.