What are Social Media Ads?
In our webinar “Grow & Engage: Using Pay-Per-Click and Social Media Ads to Reach Your Audience”, we shared how to grow and engage your audience using social media ads. Read on to learn what social media ads are, how they work, when to use them, and more. Social media ads are digital advertisements served to […]
Advertising: How to Build a Strategy to Get Results
Be sure to check out our ad strategy worksheet, available for download at the bottom of this post. Advertising may seem like it’s nothing more than eye-catching graphics and snappy slogans or taglines, but the truth is that’s just a small part of advertising. Advertising is a lot like an iceberg–you see what’s above the […]
The Creative Brief: The Game Plan for Your Campaign
Documenting your overall campaign, whether you are planning a social media campaign, an annual marketing plan, or any other kind of campaign, is important to ensure you’ve got all your bases covered so that you and your collaborators are all moving in the same direction with the same goal in mind. One item that can […]
