Audience Profiles: Getting to Know Your Customers & Prospects BETTER
Check out our audience profiles worksheet available for download at the end of this post. A few months ago, we presented a webinar about getting feedback from your customers because people’s perception is shifting in light of the COVID-19 pandemic and a host of other factors. There are many different ways you can use feedback, […]
Getting to Know You: Knowing and Understanding Your Audience
When it comes to determining whether your social media efforts are effective, you have to think with the end in mind. Rather than diving into your messaging and determining what creative to use, start by thinking about who you want to reach rather than what you want to tell them. The first step in effective […]
