Getting to Know You: Knowing and Understanding Your Audience
When it comes to determining whether your social media efforts are effective, you have to think with the end in mind. Rather than diving into your messaging and determining what creative to use, start by thinking about who you want to reach rather than what you want to tell them. The first step in effective […]
Audience Personas: What They Are & Why You Need Them – Part 2
In our latest webinar, we talked about what audience personas are and why you need them. Read on to learn more about creating your audience personas. Be sure to read our Part 1 blog post for the background information, or you can watch a recording of the entire webinar at the bottom of this post. […]
Audience Personas: What They Are & Why You Need Them – Part 1
Did you miss our recent webinar on audience personas? Read on to learn what audience personas are and why you need them for your business, or watch the recording of the webinar at the end of this post. We hear it a lot. “I’m not sure if my messages are reaching my customers, much less […]
