What is Pay-Per-Click?
In our webinar “Grow & Engage: Using Pay-Per-Click and Social Media Ads to Reach Your Audience”, we discussed pay-per-click and social media ads as options to use to grow and engage your audience. Read on to learn what pay-per-click is, how it works, when you would use it, and more! Pay-per-click, or PPC, is an […]
Grow & Engage: Using Pay-Per-Click and Social Media Ads to Reach Your Audience
These days, it is easy to be overwhelmed with the choices for connecting with people when you need more leads. From advertising on Google to social media, Pandora, and more, there are many options and many salespeople saying they have THE thing and promising overnight success that it can be hard to know the best […]
Advertising: How to Build a Strategy to Get Results
Be sure to check out our ad strategy worksheet, available for download at the bottom of this post. Advertising may seem like it’s nothing more than eye-catching graphics and snappy slogans or taglines, but the truth is that’s just a small part of advertising. Advertising is a lot like an iceberg–you see what’s above the […]
