The Whitlock Group
Valentine’s Day Gift
Making a sweet statement with a branded Valentine’s Day gift
Client Type:
Service Provider
Our Role:
- Custom Chocolate Design
- Chocolate Wrapper Design
- Valentine Card Messaging & Design
With so many businesses sending client appreciation gifts toward the end of the year, The Whitlock Group wanted to make sure their gift didn’t get lost in the shuffle. After a quick brainstorming session, we collectively decided a Valentine’s Day gift would be a perfect option as it would be an unexpected moment of delight for their customers. We decided on custom chocolate bars featuring The Whitlock Group’s logo, then went to work creating the chocolate bar wrapper and packaging design. We also designed a greeting card featuring a spin on the client’s brand elements including a light-hearted message to complete the Valentine’s Day theme while adding a bit of personality to bring a smile to recipients’ faces.
A color shift allowed the new brand gradient to be showcased across all gift pieces while leaning into the holiday theme.
Each package included a holiday card and chocolate bar on a bed of blue crinkle paper to provide visual contrast and protect the gift during delivery.
The molded logo gives a classic chocolate bar feel.
