The Whitlock Group
Brand Refresh
An updated brand and logo + custom wallpaper for an insurance agency that’s anything but boring.
Client Type:
Service Provider
Our Role:
- Brand Refresh
- Logo
- Stationery Package
- Business Cards
- Custom Wallpaper
Fun and full of personality might not be the first thing that comes to mind when you think of an insurance agency, but The Whitlock Group is anything but boring. Leading up to 2023, we collaborated with our client to add more personality to their brand through their marketing efforts. With the client moving into a new office in 2023, they wanted to use this as an opportunity to “move” the brand, too, by giving it a refreshed look.
The team took new headshots to better showcase their individuality and bring some joy to the world of insurance.
The logo also underwent a change to remove the dated color gradient and modernize the font, while still maintaining the overall structure to retain brand awareness.
Updated stationery carries the new brand gradient across all pieces.
Custom wallpaper brings a bright pop of color to the new space.
