Pigtails & Crewcuts
Franchisee Hub Redesign
Redesigning a marketing hub to help make it easier for franchisees to run their businesses
Client Type:
Childrens Brand
Our Role:
- Website redesign
Early in our relationship with Pigtails & Crewcuts, we added a Marketing Hub to the backend of the website for franchisees to submit ad requests and find operational and marketing materials. By 2023, it needed an overhaul to be user-friendly across all devices, refresh the look, position the site to grow along with the franchise and be a one-stop shop for running a salon.
The redesign included updating the overall look to match the franchise’s national website and structural updates to better accommodate all the materials and information it houses. A search feature, quick links and an improved navigation menu were added to make it easier for franchisees to locate marketing and operations resources and seasonal graphics. We also changed the name of this resource from the Marketing Hub to the Franchisee Hub to better reflect how this resource helps franchisees run their salons.
We focused on usability with a robust navigation menu, video tour, and expanded search results.
The Franchisee Hub Homepage.
An example of a vendor page that includes their contact information, what they provide, additional resources and webinars.