Franchisee Hub Redesign

Early in our relationship with Pigtails & Crewcuts, we added a Marketing Hub to the backend of the website for franchisees to submit ad requests and find operational and marketing materials. By 2023, it needed an overhaul to be user-friendly across all devices, refresh the look, position the site to grow along with the franchise and be a one-stop shop for running a salon.

The redesign included updating the overall look to match the franchise’s national website and structural updates to better accommodate all the materials and information it houses. A search feature, quick links and an improved navigation menu were added to make it easier for franchisees to locate marketing and operations resources and seasonal graphics. We also changed the name of this resource from the Marketing Hub to the Franchisee Hub to better reflect how this resource helps franchisees run their salons.