Pigtails & Crewcuts
Be Brave Today
Turning the Pigtails & Crewcuts experience into a storybook adventure!
Client Type:
Service Provider
Our Role:
- Creative Writing
- Illustration & Character Design
- Graphic Design & Layout
- Audio Production
- Video Editing & Publishing
Our team wrote and illustrated a custom children’s book for Pigtails & Crewcuts, capturing the fun, friendly and fearless spirit of the brand in every page. From crafting a child-friendly narrative that embodies the Pigtails & Crewcuts experience to creating playful, on-brand illustrations, every detail was designed to make storytime as delightful as a trip to the salon. We handled everything from formatting the book for print to recording and editing a read-along video for YouTube, bringing this story to life across every platform.
The book allows kids to take a piece of Pigtails & Crewcuts home with them to follow Charlie’s journey in facing his fears and learning that haircuts can actually be fun!
Charlie and Penny came to life through illustrations inspired by the Pigtails & Crewcuts logo
We made sure to showcase the Pigtails & Crewcuts atmosphere by recreating key aspects found in each salon. Swipe over the image to see the salon in action.
The book’s storyline serves as an opportunity to introduce kids to the tools and process of a haircut in a child-friendly and comforting way.
Read along with us by checking out our Read With Me Storytime video!
