The Diabetes Education & Campaign Association (DECA) came to us for help designing a new logo. There had been confusion about what the organization does, so our goal was to create a more professional logo that better reflected DECA as a resource for camps offering programs to children with diabetes. We led DECA’s executive director and key stakeholders through our logo development workshop, looking at brands that did and didn’t resonate with them and why, and developed mood boards to establish the creative direction. From there, our team created black-and-white logo concepts first and then added colors to help them visualize the end result. The DECA team ultimately settled on a new brand mark featuring triangular shapes reflective of tents to draw the connection to the camps they serve. The cleaner color scheme and new logo have helped show a stronger organization that is ready to help camps across the globe provide a better experience for diabetic children.