Carry-On Trailer

Packaging System

Creating a scalable solution for a client’s packaging needs

Client Type:

Manufacturer

Our Role:

  • Packaging rollout system
  • Project pricing system

Our longtime client, Carry-On Trailer, came to us with an existing product packaging design created with another partner agency. However, the client needed a more scalable option for investing in the rollout of the new packaging and was looking for a solution that delivered the final product at a more competitive price. We developed a sliding scale for pricing based on packaging type and priority, which allowed the client to plan packaging priorities and timelines according to their budget. 

We not only helped our client find the right fit for their packaging needs but also worked with them to build a system to make future packaging requests a smooth and simple process. Because of this system, the client felt comfortable returning to add packaging as needed without the lengthy scoping process. Our process was so smooth that our client continued to come to us as new needs arose for tradeshow banner stands, outdoor banners, and indoor signage for retail locations that sell Carry-On Trailer products. The system is so flexible that any project requiring a quick turnaround can be submitted using this structure.

A color shift allowed the new brand gradient to be showcased across all gift pieces while leaning into the holiday theme.

Each package included a holiday card and chocolate bar on a bed of blue crinkle paper to provide visual contrast and protect the gift during delivery.

The molded logo gives a classic chocolate bar feel.