B2 Anywhere (Building Brains Anywhere)
Branding
A fun, welcoming brand that supports early childhood education and connects with the community.
Client Type:
Service Provider
Our Role:
- Branding
- Logo
- Event Materials
When we learned that only 48% of kids in Gwinnett County were entering kindergarten ready to learn in 2021, we knew there was a chance to make a big impact. Working with the Building Babies’ Brains initiative, we set out to create a brand for the Building Brains (B2) Anywhere program that would not only align with Gwinnett County’s branding but also speak to a vibrant, diverse community. We even got creative with focus groups—letting kids themselves tell us what colors and activities really sparked their interest. The end result? A playful, inviting visual identity that shows learning can happen anywhere while keeping things friendly and accessible for parents. It’s a cohesive and engaging brand that will help B2 Anywhere create lasting educational impact throughout the county.
A short logo reveal video gives more detail about the different elements that make up the logo, showing how intentional choices were made.
