For Aurora Theatre’s 30th Anniversary Season, we developed primary branding that reflects the milestone, incorporating diamond-inspired elements and a fresh new look. We created logos and custom illustrations for all five shows, each tailored to the setting and vibe of the production. We also supported the season launch with a brochure, flyer, and some video elements. This was a new design direction for the theatre, with subtle nods to the past and future woven into each piece. The project laid the groundwork for marketing materials that will evolve as the season unfolds.