The Creative Brief: The Game Plan for Your Campaign
Documenting your overall campaign, whether you are planning a social media campaign, an annual marketing plan, or any other kind of campaign, is important to ensure you’ve got all your bases covered so that you and your collaborators are all moving in the same direction with the same goal in mind. One item that can […]
How to Measure the Success of a Campaign
You’ve established who your audience is, know their pain points and what you need to do to meet their needs in the right place at the right time. You have a path for success, but how will you measure it? What tools are you using? First things first, you need to know which tools you […]
Determining Success is a Team Sport
Anytime you begin a new project or campaign, you want it to be successful. But what success looks like in your eyes may not always look like success to others. That’s why you have to get your team onboard up front and work together to determine what success looks like collectively, and part of defining […]
Getting to Know You: Knowing and Understanding Your Audience
When it comes to determining whether your social media efforts are effective, you have to think with the end in mind. Rather than diving into your messaging and determining what creative to use, start by thinking about who you want to reach rather than what you want to tell them. The first step in effective […]
The Power of Visual Storytelling with Infographics
We recently teamed up with the Community Foundation for Northeast Georgia to present our annual storytelling workshop for nonprofits. For this year’s topic, The Power of Visual Storytelling, RPS Creative Director and CEO Amanda Sutt gave a presentation on telling your story through infographics. While this presentation was for nonprofits, the truth is infographics are […]
Audience Personas: What They Are & Why You Need Them – Part 2
In our latest webinar, we talked about what audience personas are and why you need them. Read on to learn more about creating your audience personas. Be sure to read our Part 1 blog post for the background information, or you can watch a recording of the entire webinar at the bottom of this post. […]
Audience Personas: What They Are & Why You Need Them – Part 1
Did you miss our recent webinar on audience personas? Read on to learn what audience personas are and why you need them for your business, or watch the recording of the webinar at the end of this post. We hear it a lot. “I’m not sure if my messages are reaching my customers, much less […]
Once Upon a Time…: Finding & Telling Your Story
Did you miss our recent Storytelling webinar? Read our recap below, or watch the recording included at the end of this post! Storytelling has been around for as long as humans have walked this earth. People have used stories to educate and entertain all throughout history, and as time has gone on, we have discovered […]
The Perfect Pairing: SEO & Google Analytics
If you missed our recent webinar on SEO and Google Analytics, check out our recap below or watch the recording at the bottom of this post! How many times have you opened up Google to search for a place to eat or find a particular product or service you need recently? If you’re like many […]
The Most Important Page on Your Website
Get caught up with our latest webinar by watching the video at the bottom of this post, or read the recap below! Your website is often the first impression a prospective customer will have of your business, and out of all the pages on your website the About Us page is likely to be one […]