Advertising: How to Build a Strategy to Get Results
Be sure to check out our ad strategy worksheet, available for download at the bottom of this post. Advertising may seem like it’s nothing more than eye-catching graphics and snappy slogans or taglines, but the truth is that’s just a small part of advertising. Advertising is a lot like an iceberg–you see what’s above the […]
Content Strategy: Taking the Difficulty Out of Planning Your Words
In the past, we’ve shared the importance of having a plan in place when it comes to your marketing efforts. When you have a marketing plan, your entire team knows where you want to go and the steps you’ll take to get there. Plus, you’re more intentional with your efforts and you’re able to scale […]
Audience Profiles: Getting to Know Your Customers & Prospects BETTER
Check out our audience profiles worksheet available for download at the end of this post. A few months ago, we presented a webinar about getting feedback from your customers because people’s perception is shifting in light of the COVID-19 pandemic and a host of other factors. There are many different ways you can use feedback, […]
The Innovation Cycle: How Video Games Can Improve Your Marketing
When you think about lead generation and running a campaign, it’s a lot like playing a video game. If you have ever played Super Mario Bros (or any of thousands of other games), you know that not everyone clears a level or beats the boss on the first try. Sometimes…okay, maybe most of the time […]
The Creative Brief: The Game Plan for Your Campaign
Documenting your overall campaign, whether you are planning a social media campaign, an annual marketing plan, or any other kind of campaign, is important to ensure you’ve got all your bases covered so that you and your collaborators are all moving in the same direction with the same goal in mind. One item that can […]
How to Measure the Success of a Campaign
You’ve established who your audience is, know their pain points and what you need to do to meet their needs in the right place at the right time. You have a path for success, but how will you measure it? What tools are you using? First things first, you need to know which tools you […]
Determining Success is a Team Sport
Anytime you begin a new project or campaign, you want it to be successful. But what success looks like in your eyes may not always look like success to others. That’s why you have to get your team onboard up front and work together to determine what success looks like collectively, and part of defining […]
Getting to Know You: Knowing and Understanding Your Audience
When it comes to determining whether your social media efforts are effective, you have to think with the end in mind. Rather than diving into your messaging and determining what creative to use, start by thinking about who you want to reach rather than what you want to tell them. The first step in effective […]
The Power of Visual Storytelling with Infographics
We recently teamed up with the Community Foundation for Northeast Georgia to present our annual storytelling workshop for nonprofits. For this year’s topic, The Power of Visual Storytelling, RPS Creative Director and CEO Amanda Sutt gave a presentation on telling your story through infographics. While this presentation was for nonprofits, the truth is infographics are […]
Audience Personas: What They Are & Why You Need Them – Part 2
In our latest webinar, we talked about what audience personas are and why you need them. Read on to learn more about creating your audience personas. Be sure to read our Part 1 blog post for the background information, or you can watch a recording of the entire webinar at the bottom of this post. […]
