Free & Cheap Marketing Tools Won’t Get You Very Far
If you feel like the marketing industry is becoming more complex by the day, you’re not alone. It seems as if every day there is something new to explore, whether it’s a social media algorithm update or a new software to consider. Marketing your business is something that requires resources—your time and your money. In […]
Brand Consistency: Why You Need to Care About It
When you think of a business or nonprofit, one of the first things you probably think of in regard to the brand is its logo. However, branding runs much deeper than a logo. It’s true that the visual aspects of your brand make you stand out in the crowd, but branding encompasses so much more […]
What are Social Media Ads?
In our webinar “Grow & Engage: Using Pay-Per-Click and Social Media Ads to Reach Your Audience”, we shared how to grow and engage your audience using social media ads. Read on to learn what social media ads are, how they work, when to use them, and more. Social media ads are digital advertisements served to […]
What is Pay-Per-Click?
In our webinar “Grow & Engage: Using Pay-Per-Click and Social Media Ads to Reach Your Audience”, we discussed pay-per-click and social media ads as options to use to grow and engage your audience. Read on to learn what pay-per-click is, how it works, when you would use it, and more! Pay-per-click, or PPC, is an […]
Grow & Engage: Using Pay-Per-Click and Social Media Ads to Reach Your Audience
These days, it is easy to be overwhelmed with the choices for connecting with people when you need more leads. From advertising on Google to social media, Pandora, and more, there are many options and many salespeople saying they have THE thing and promising overnight success that it can be hard to know the best […]
You’re Cut!: Why Your Email Marketing Doesn’t Cut Through Inbox Clutter
Miss our latest webinar on email marketing? Read the full recap below, or scroll to the bottom of this post for the recording and to download our quick reference guide. If you’ve ever heard the phrase “email marketing is dead,” you might want to think again. According to the 2019 Adobe Email Usage Study, Americans […]
Advertising: How to Build a Strategy to Get Results
Be sure to check out our ad strategy worksheet, available for download at the bottom of this post. Advertising may seem like it’s nothing more than eye-catching graphics and snappy slogans or taglines, but the truth is that’s just a small part of advertising. Advertising is a lot like an iceberg–you see what’s above the […]
Content Strategy: Taking the Difficulty Out of Planning Your Words
In the past, we’ve shared the importance of having a plan in place when it comes to your marketing efforts. When you have a marketing plan, your entire team knows where you want to go and the steps you’ll take to get there. Plus, you’re more intentional with your efforts and you’re able to scale […]
Audience Profiles: Getting to Know Your Customers & Prospects BETTER
Check out our audience profiles worksheet available for download at the end of this post. A few months ago, we presented a webinar about getting feedback from your customers because people’s perception is shifting in light of the COVID-19 pandemic and a host of other factors. There are many different ways you can use feedback, […]
The Innovation Cycle: How Video Games Can Improve Your Marketing
When you think about lead generation and running a campaign, it’s a lot like playing a video game. If you have ever played Super Mario Bros (or any of thousands of other games), you know that not everyone clears a level or beats the boss on the first try. Sometimes…okay, maybe most of the time […]