How to Set Effective Goals… in Marketing + in Life
Learn about setting more effective goals using the S.M.A.R.T.E.R. method and what a good goal looks like.
Annual Marketing Plans: Work Smarter, Not Harder
What are you doing to market what your organization has to offer? Do you have a marketing plan outlining when you want to launch certain campaigns and a way to track whether your efforts are working? Or are you taking a more reactionary approach? While reactionary marketing may seem like the easier route, we’re here […]
Messaging: The Importance of Simplicity
What sets your brand apart from competitors? In a business environment that is ever-growing and very congested, it’s important to learn how to make your brand stand out above others. To make it through the clutter, you have to make it as easy as possible for your consumer. You have to quickly help them understand […]
Everybody Focus! What Goes on in a Focus Group?
Focus groups are a great way for brands, businesses and organizations to collect consumer insight, but what exactly do they entail? What A focus group is a research method where a small group of strategically selected individuals participate in guided discussions to provide in-depth insight on consumer attitudes and opinions. Participants are usually providing feedback […]
Free & Cheap Marketing Tools Won’t Get You Very Far
If you feel like the marketing industry is becoming more complex by the day, you’re not alone. It seems as if every day there is something new to explore, whether it’s a social media algorithm update or a new software to consider. Marketing your business is something that requires resources—your time and your money. In […]
Brand Consistency: Why You Need to Care About It
When you think of a business or nonprofit, one of the first things you probably think of in regard to the brand is its logo. However, branding runs much deeper than a logo. It’s true that the visual aspects of your brand make you stand out in the crowd, but branding encompasses so much more […]
What are Social Media Ads?
In our webinar “Grow & Engage: Using Pay-Per-Click and Social Media Ads to Reach Your Audience”, we shared how to grow and engage your audience using social media ads. Read on to learn what social media ads are, how they work, when to use them, and more. Social media ads are digital advertisements served to […]
What is Pay-Per-Click?
In our webinar “Grow & Engage: Using Pay-Per-Click and Social Media Ads to Reach Your Audience”, we discussed pay-per-click and social media ads as options to use to grow and engage your audience. Read on to learn what pay-per-click is, how it works, when you would use it, and more! Pay-per-click, or PPC, is an […]
Grow & Engage: Using Pay-Per-Click and Social Media Ads to Reach Your Audience
These days, it is easy to be overwhelmed with the choices for connecting with people when you need more leads. From advertising on Google to social media, Pandora, and more, there are many options and many salespeople saying they have THE thing and promising overnight success that it can be hard to know the best […]
You’re Cut!: Why Your Email Marketing Doesn’t Cut Through Inbox Clutter
Miss our latest webinar on email marketing? Read the full recap below, or scroll to the bottom of this post for the recording and to download our quick reference guide. If you’ve ever heard the phrase “email marketing is dead,” you might want to think again. According to the 2019 Adobe Email Usage Study, Americans […]
