Social Media Strategy: What It Is + Why You Need One
February 3, 2026
A strong social media presence isn’t built by posting randomly. It’s about planning with purpose.
A strong social media presence isn’t built by posting randomly. It’s about planning with purpose.
In our webinar “Grow & Engage: Using Pay-Per-Click and Social Media Ads to Reach Your Audience”, we discussed pay-per-click and social media ads as options to use to grow and
To encourage our team to stay active, no matter where we are working, we have rolled out the RPS Shoe Program! We offer this program as a way to encourage
Screen time has increased quite a bit over the last decade, and as a result of the COVID-19 pandemic in 2020 with more people staying at home, screen time increased
In our webinar “Grow & Engage: Using Pay-Per-Click and Social Media Ads to Reach Your Audience”, we shared how to grow and engage your audience using social media ads. Read
These days, it is easy to be overwhelmed with the choices for connecting with people when you need more leads. From advertising on Google to social media, Pandora, and more,
Miss our latest webinar on email marketing? Read the full recap below, or scroll to the bottom of this post for the recording and to download our quick reference guide.
Be sure to check out our ad strategy worksheet, available for download at the bottom of this post. Advertising may seem like it’s nothing more than eye-catching graphics and snappy
Check out our audience profiles worksheet available for download at the end of this post. A few months ago, we presented a webinar about getting feedback from your customers because
When you think about lead generation and running a campaign, it’s a lot like playing a video game. If you have ever played Super Mario Bros (or any of thousands
Documenting your overall campaign, whether you are planning a social media campaign, an annual marketing plan, or any other kind of campaign, is important to ensure you’ve got all your
You’ve established who your audience is, know their pain points and what you need to do to meet their needs in the right place at the right time. You have
Anytime you begin a new project or campaign, you want it to be successful. But what success looks like in your eyes may not always look like success to others.
When it comes to determining whether your social media efforts are effective, you have to think with the end in mind. Rather than diving into your messaging and determining what