Description
This option the lowest cost recommended for high population areas, such as salons in California and Texas Salons, and can be used to support multiple salons if they are grouped.
Pay Per Click, Google AdWords is used to engage with prospects lower in the sales funnel. As prospects are searching on various search engines, we are presenting them with ads that encourage them to click and find out more information. As leads click through and call the salons, we are able to determine what ads are performing best in the various markets and will optimize over time to display the content that yields the best results.
