Gateway85
Property Owner Kits
Building brand awareness and member engagement through meaningful marketing efforts
Client Type:
Economic Developer
Our Role:
- Content support
- Creative direction
- Annual report design
- Brand booklet design
- Branded folder design
- Map insert design
- Executive letter design
- Coaster, carabiner keyring + window decal design
- Kit + label design
In 2017, the former Gwinnett Village Community Improvement District (CID) underwent a complete rebrand, including renaming the district to Gateway85 CID. To help the community understand the reason for the rebrand and to build ambassadors for the CID, we collaborated with its staff to create kits to distribute to property owners. Each kit contained a letter from the Executive Director with updates on the CID’s work, a brand booklet telling the story behind the rebrand and providing more information on the benefits the CID offers, and an annual report, as well as some fun branded items.
Our work enabled Gateway85 CID to introduce the new brand in a memorable and engaging way, making a strong first impression with its members and the community. Furthermore, the creativity displayed in this project earned us a Gold Davey Award, their highest honor, in the Design and Print category.
The property owner kits were well-received and allowed our client to engage with their members in a unique and meaningful way.
The property owner kits were neatly packed in a branded folder that also included coasters, a carabiner keyring, and a branded window decal for property owners to display in their businesses to raise brand awareness for the CID.
