Pigtails & Crewcuts
Back 2 School Campaign
Turning Back-to-School season into a celebration with a collaborative partnership
Client Type:
Service Provider
Our Role:
- Campaign Strategy
- Internal + External Campaign Roll-Out
- Custom Print and Digital Marketing Collateral
- Social Media Content + Giveaway
Back-to-School season is always an exciting time, and this year’s Pigtails & Crewcuts campaign placed a special focus on literacy and mindful ways to help children grow. Partnering with Yoto Play—a screen-free audio player designed to inspire imagination and a love for reading—was the perfect fit for the kids’ salon franchise. We developed a full suite of deliverables—including website, digital and print marketing collateral and social content—to drive engagement and in-salon traffic. At the heart of the campaign was a family-friendly giveaway featuring three Yoto gift baskets with over $300 of products! By combining creative storytelling, cross-promotion between Pigtails & Crewcuts and Yoto and thoughtful implementation across channels, this campaign boosted brand awareness, grew social media engagement and helped families start the school year with excitement and ease.
Campaign Stats
Our campaign lit up on every marketing channel, driving big jumps in engagement, traffic and awareness both online and in person.
Instagram Stats
+571% increase in views
+1.3k% increase in engagements
+705% increase in followers
Website Stats
over 13,000 visits from social
nearly 1.5 million page views
over 200,000 new users
Google Business Profile Stats
over 188,000 total leads
nearly 1 million total impressions
We brought the campaign to life with custom Yoto Player illustrations in the playful Pigtails & Crewcuts style, plus a photo + video shoot to showcase all the fun Yoto has to offer.
Vibrant, co-branded flyers, posters and activity pages kept the back-to-school fun going in and out of the salons.
As part of the campaign, the Pigtails & Crewcuts StyleChat blog introduced parents to Yoto as a screen-free tool to spark a child’s literary journey.
Several videos were created and formatted for cross-platform promotion to maximize reach and engagement, ensuring families discovered the campaign wherever they spend time online.
