We partnered with the City of Lawrenceville’s youth program, Lawrenceville Legacy Leaders (L3), to build a dynamic social media presence that connects with their high school audience. Starting with a social strategy workshop, we defined goals and visuals, then developed standards and vision boards. This led to social media content support to keep their platforms consistent and engaging. Beyond social, we refreshed design elements for their annual WellFest event, building on existing branding for a fresh look. We also worked to set up and establish standards for managing an online archive so that their imagery is searchable and accessible for future marketing use. This work was completed in collaboration with design students from the Central Gwinnett School of the Arts, giving students valuable mentorship and hands-on experience in professional design projects while supporting L3’s mission of student success, civic awareness and leadership.