Aurora Theatre
Aurora Academy
Creating a design framework for marketing materials for year-round use to advertise local drama camps and classes for kids.
Client Type:
Service Provider
Our Role:
- Illustrations
- Class Logos
- Postcard
- Poster
- Website Graphics
Aurora Theatre Academy, a program of Aurora Theatre, needed a design framework to use year-round to advertise the drama camps and classes available for kids from Kindergarten to 12th grade. Working with Aurora’s in-house marketing team and designer, we developed an initial design based around a stage that would appeal to campers of all ages. The framework was structured in a way that highlights the classes and camps available each season, with the flexibility to adjust colors and images to fit each season. Once the initial design was in place, we worked with the Aurora team seasonally to create marketing materials for each season of Aurora Theatre Academy season to showcase the upcoming offerings, including postcard mailers, posters, website and social media images, brochures, and more.
Each session of the Aurora Academy has seasonally-based graphics and illustrations.
Class logos or “badges” are color-coded based on the season.
A large postcard to encourage enrollment.
