Content Strategy: Taking the Difficulty Out of Planning Your Words
In the past, we’ve shared the importance of having a plan in place when it comes to your marketing efforts. When you have a marketing plan, your entire team knows where you want to go and the steps you’ll take to get there. Plus, you’re more intentional with your efforts and you’re able to scale […]
The Creative Brief: The Game Plan for Your Campaign
Documenting your overall campaign, whether you are planning a social media campaign, an annual marketing plan, or any other kind of campaign, is important to ensure you’ve got all your bases covered so that you and your collaborators are all moving in the same direction with the same goal in mind. One item that can […]