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Archive for the ‘Social Media’ Category

Google+ for Businesses: Is it worth it?

November 28th, 2011 By { Jordan }  |  No Comments »

Google+ debuted to much fanfare a few months ago, beginning first in “super-exclusive” beta mode that led to a chaotic public interest. When Google+ went completely live to the public, people flocked to the new social media service to create their new profiles, and stake their claim in this new social media “frontier”.

Now, Google+ has decided to include a Business option, much like Facebook Pages for businesses. We decided to measure this new business social media tool against the obvious competitor, Facebook, and came up with a few pros and cons. Consider our lists below before signing your business up for Google+.

 

Pros of Google+ for businesses:

  • Search results: Google+ is (obviously) better suited for SEO impact. Content posted on a Google+ page, as well as “recommended” through Google+ are an instant shoe-in for search engines results on Google. This is especially true if the person searching also has a Google+ account.
  • Communication: Google Hangout would be an ideal way to have conference calls with staff, or even clients, from literally anywhere. You can do a Hangout session with a specific Circle, so your business could create a Circle for Staff, as well as temporarily create a Circle for a certain client that they want to have a conference call with.
  • Google+ button: You can place a Google+ button on your website, to 1) encourage visitors to join you on Google+, and 2) to “recommend” your content on Google.

 

Cons of Google+ for businesses:

  • Not as widespread as Facebook: Google+ is still technically a “newbie” to the social media world, so not as many of your clients will be on it. In time, this will probably change, but for now, this shouldn’t be considered a reliable way to connect with clients.
  • Not as many options as Facebook: There are many updates on the horizon for Google+, like a shopping cart capability for Business Google+ pages, but for now, the profile on Google+ is very basic. Facebook offers you much more customization.
So what do you think? Are you ready to introduce your business to the Google+ world? If so, let us know what you think! And don’t forget to add us on Google+.

RPS on the Streets: RockMelt, CityPockets, Tildee

July 14th, 2011 By { Jordan }  |  No Comments »

RPS on the Streets is your quick guide for the latest and greatest tools and tricks that will keep you running at optimum speed. Now, we aren’t talking about fancy motor oil, we’re talking about organizational  websites that help you find truly the best piece of pizza in your neighborhood, and about a million other things that you never knew you needed.
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Product Review: Google +1

April 29th, 2011 By { Jordan }  |  No Comments »

No, this isn’t an article on Google’s significant other. But what we are talking about is Google’s next significant update, the +1 feature. In its vigilant pursuit of becoming more like a social network, Google has been quietly making advances in the areas of social networking and sharing. Google +1 is their latest, and potentially greatest, feature
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Product Review: QR codes

February 2nd, 2011 By { Jordan }  |  No Comments »

What’s that funny looking box thing?

What am I supposed to do with this?

Did they make a mistake when they printed this?

If you’ve ever seen an advertisement that was printed with a QR code, you’ve probably asked one of those questions. QR codes (QR stands for “quick response”) resemble an enlarged section of a barcode. These small squares may look like a printing mistake, but don’t be fooled. That funny looking square could contain a plethora of information about that product you were just looking at in the advertisement.
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Social Web 2011: RPS Social Media Forum 4.0

January 13th, 2011 By { Jordan }  |  No Comments »

Product Review: Facebook Groups

January 10th, 2011 By { Jordan }  |  No Comments »

One thing that Facebook will never be accused of is staying the same. It seems there are new features every day! Some of these changes go unnoticed, others cause a slightly-frantic uproar via frustrated status updates. The new "upgrade" to the existing Facebook Groups is getting mixed reviews by pleasing some and confusing many.
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