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Archive for the ‘Marketing’ Category

Knowing how (and when) to toot your own horn.

July 12th, 2010 by admin

Bees? An oncoming train? A lot of disappointed fans? No, that incessant buzzing sound that honked out of your television speakers was the now-infamous vuvuzela. Read how a couple of guys from Birmingham took a hunch and turned it into a nice little profit, all with the help of paid-search advertising.

Eleven Lessons for Scaling Up – FC Expert Blog

April 19th, 2010 by admin

This is an article worth sharing, enjoy… “I have had the good fortune to work with several organizations that are scaling up, growing their capacity to meet higher demands. I call this intentional evolution. My engagements have centered on helping these groups customize their growth, better serve their mission while simultaneously increasing their capacity. As a result I have learned a good deal about what it takes to successfully stay ahead of the curve yet avoid overbuilding.”

Rock’n Roll in 2010

November 9th, 2009 by admin

Are you ready? The year is coming to a close and I think most of us are ready for a do-over. It’s time to plan for 2010.
Yes, plan. More than ever it is important to have a plan and stick to it. Gather up your marketing materials and look them over. Review your web site. [...]

A Rock, Paper, Print Holiday

November 2nd, 2009 by amanda sutt

The holidays are right around the corner, do you know what you are sending out to your clients? Remember that Rock, Paper, Print can handle the printing of cards, postcards or anything else you want to stick on paper. Custom can still be affordable!
Not sure what to send? Give Amanda a call and she would [...]

In the Spotlight – November

November 2nd, 2009 by amanda sutt

City of Lawrenceville Web Site – Phase 1
We are proud to announce that Phase 1 of the City of Lawrenceville web site is up and running! In addition to receiving a face lift, the site has gone through extensive usability testing and content reorganization to make sure that it is convenient for all users. All [...]

The Monster Under Your Bed: 
Is His Name Social Media?

September 15th, 2009 by cindy sutt

Remember the terror while lying awake, afraid to fall asleep, waiting for the monster under your bed to snatch you away? I find, as an adult, I have a similar reaction to Social Media. I know the monster is under my bed but I don’t really know what to do with it. Is it friendly? [...]

Your Mobile Website: Part III, Limitations

September 8th, 2009 by scott lively

In previous posts we have discussed the growing popularity of mobile devices and the different types of related user behaviors. Now that we are getting excited about the possibilities, it is a good time to talk about some of the limitations.
I suppose it’s obvious that mobile devices have smaller screens than our wide-screen, flat panel [...]

Your Mobile Website: Part II, Users

September 2nd, 2009 by scott lively

In our last post we looked at some staggering statistics regarding mobile devices and found out why these devices are so popular today. Before we rush to the marketing department to get the mobile version of our website up and running, we need to know who we’re marketing our mobile website to, as well [...]

Your Mobile Website: Part I

August 11th, 2009 by scott lively

These days it is common to hear people describe the mobile web as the biggest thing since the desktop web. They’re wrong!
It’s much bigger than that!
I was recently headed south with the family on a trip to the beach.  Leaving from Georgia, I had to make a stop at one of those rest areas on [...]

Social Media Guide

July 23rd, 2009 by jordan mechling

Social Networking: Why You Can’t Survive Without It
Summary

The fastest growing online marketing avenue – Social Networking. Expected to earn almost $2 billion in ad sales by 2010. Almost 60% of Americans interact with companies on a social media website. 93% of Americans believe a company should have a presence in social media. 56% [...]

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