Marketing, Design, & Web Development

One of the most important aspect to branding a company is the logo [we feel so strongly about that, we even wrote an article on it - check it out here]. For those interested in the logo creation process, we have used one of our newest clients, Made You Look, to outline the procedure.
Read the rest of this entry »

We received an American Graphic Design Award for our design and development of the Sherpani Partners website!
Read the rest of this entry »

"The Web itself needs a new facelift," said Jeff Levick, president of global advertising and strategy at AOL. "There hasn't been a fundamental redesign of content or Web pages." Project Devil includes new ad units that blur the line between content and advertising. Read more at AdWeeks Real Time Advertising Week.

The golden arches. A little girl with red braided pigtails. A yellow shell outlined in red. An apple with a bite out of it. After reading each of these descriptions, you probably knew in a matter of seconds which companies those images belong to. Can the same be said about your company's logo? When was the last time you took a good, hard look at that image that represents you in the blink of an eye?
Read the rest of this entry »

This edition, we would like to highlight two new websites and identity launches: Terrell, Hundley & Carroll and AquantUs, LLC. Terrell, Hundley & Carroll.
Read the rest of this entry »

Now, I am aware that this article’s title sounds like we are pushing for a compliment, but that is not the intention.

Have you, in the past few months, had a day that you thought could not get any worse, and then it did? It seems that more and more lately, keeping a positive attitude can be the hardest part of the day.

Well, here at Rock, Paper, Scissors we have started a new, informal policy. When you think your day can’t get any worse, you go out and refer a business you really admire. It is the best thing you can do for a business. A direct referral is much more likely to convert to an actual sale than advertising. If you advertise or market your company, it can take up to seven contacts for someone to even think about a company as legitimate, whereas a referral can bear fruit on the first contact. So when you refer a business you really admire, you are doing them a huge favor, and you usually feel better in the process.

I usually let companies know when I refer them, just in case your referral does not call. It let’s that business know you are rooting for them, and also gives them the opportunity to follow up with your referral.

So the next time you are having a bad day, do something positive for someone’s business. Before you know it, the world will be a better place.